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Thursday, 24 July 2014
Wildrunner teams up with WWF-SA in their Run for Nature initiative

Trail running company Wildrunner has teamed up with the South African arm of the global conservation giant, the World Wide Fund for Nature (WWF), in support of their new Run for Nature initiative. From July 2014, any runner participating in one of Wildrunner's 34 trail-running events nationwide will have the option of making a donation to WWF while signing up for the race online. These donations will support WWF's important conservation work, much of which takes place in areas of high biodiversity value and spectacular natural beauty - the very backbone of trail running in South Africa.

'Wildrunner has donated over R400,000 during the last seven years to various local conservation initiatives, ensuring we make a difference to the stunning work being done and conserve our natural heritage in the places we run', says Owen Middleton, Wildrunner founder and MD. 'Putting the very best of nature and adventurous people together is what we do, and since these are the two main ingredients to sustainable conservation, we believe Wildrunner is the perfect partner to help drive this exciting initiative in trail running.'

Known and respected around the world, WWF introduced the idea of sustainable development and living within the limits of the natural environment without compromising the needs of future generations. Their Run for Nature initiative is just another way of reminding us that we can all make a difference.

'WWF implements three campaigns in the sporting environment inviting nature-loving sports enthusiasts to combine their twin passions for nature and sport to raise funds for WWF's conservation work. Our successful Ride for Nature campaign has seen over a million Rand raised for conservation in the last three years through cycling and we're excited to now offer trail runners the same privilege of representing WWF on the beautiful trails South Africa has to offer', says Dr Andrew Baxter, WWF-SA Head of Business Development and Fundraising.

So next time you enter a Spur Trail Series, Mountain Challenge, Wildrun or the Sanlam Cape Town Marathon Peace Trail help us help WWF-SA make a difference. For more information check out this blog.




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